FiveGold was formed by Sir Steve Redgrave CBE in 2002. Sir Steve explains
how the project came about: 'In the period leading up to winning my
fifth Olympic gold medal in Sydney I was preparing for the time when
I would retire from my career in international rowing. I wanted to be
personally involved in a commercial enterprise in a way that would still
require a high level of commitment and teamwork. An enterprise that
would also provide a focus for my energy and ambition after years of
intensive training and competing in the sports arena. FiveGold gave
me a new direction when I most needed it. Together with my partners,
the Ruia Group we have formed the company FiveGold Ltd to create and
market product ranges which will consistently satisfy our FiveGold Principles:
* Performance * Durability * Integrity * Quality * Value
I've been involved with the collection at every stage and there isn't
one item I wouldn't wear myself.'